Tuesday, July 28, 2015

Summer and Fall Hot New Fashions

What is your style? Guys, are you more of a professional classy dresser or are you a hip hop skater type dresser? Ladies are you more of a conservative type dresser or do you like to show off your bodies but still look classy at the same time?

In this article I am going to tell you what I have noticed in the latest new fashions being worn today. I will also note what will be worn in the near future during the summer and fall fashion. First, I will address the guys that like the style of the professional classy category. I have noticed that polo's and khaki shorts have always been the style for this category but I have noticed a difference in the way they are designed and worn. I have been noticing a lot of long sleeve colored shirts being worn with the sleeves rolled up as well as instead of buying khaki shorts I have seen a lot of khaki pants being cut into shorts. It seems that the extra short shorts are in this summer.
Summer and Fall Hot New Fashions
Summer and Fall Hot New Fashions


Also I have noticed a lot of v necks being worn with the new stylish pocket designs on them. Of course in the summer time tank tops are always in but I have noticed a trend of very bright colors. These colors include more than just your standard blue in red, and more like pink yellow and light blue. When it comes to parties and clubs vests with v neck or button ups has really been a hit this summer as well. Mostly solid blue and black vests are the most popular but switch it up if you'd like. Shoe styles are too hard to tell but I have been seeing a lot of brand made moccasins being worn and look alike chucks Taylors being the most stylish causal shoe.

Now when it comes the hip hop skater look for men, there is a lot to consider. Let's talk about pants and jeans first. The new style for jeans is fitted jeans also known as skinny jeans. The most popular colors I have seen this summer are tan, white, blue and red combinations of caches and fitted jeans. As for shorts, I have been seeing a lot of new style shorts that look similar to swim trunks almost. They are adding a lot of patterns and designs to the shorts to make their style look unique as well. I have also seen a lot of plain cache shorts being worn as well. The most popular colors range from dark blue, black and tan.

Summer and Fall Hot New Fashions
Summer and Fall Hot New Fashions


T shirts and tanks are next. In this fashion style there have been a lot of unique designs of t shirts. Unfortunately there are too many styles to determine which is most popular but as for the top colors I was able to figure that part out. I have noticed that the most common colors are light blue, orange, black, and white. When it comes to hats, snapbacks are what everyone is wearing. I have noticed that the most popular hats are underground clothing artist in this category of fashion. For example a lot of people are wearing snapbacks that have sayings on them like high, boss, fame, and other hip new sayings like that. Sports team snapbacks are not really the style right now but you can be your own trendsetter and do what you want. I personally like sports hats and continue to wear them whether they are in style or not. Lastly underwear and socks are surprisingly in. Socks and underwear with clothing lines symbols or names printed all over them are now trendy and everyone seems to love it.

Now let's switch over to the ladies style starting with the conservative fashion. I have noticed that a lot of high wasted jeans and skirts are really in this summer. Wearing cut t shirts with them but barely showing any stomach or cleavage is definitely one of the hottest looks today in the conservative fashion. Also long dresses with sandals and light accessories are also a hot new trend this summer. One piece bathing suits and bathing suits with strings hanging from the top are the new thing at every beach and pool this summer and I feel will be a hit for quite some time. A lot of vintage jackets, sweaters, and vests I have seen also to be hot at night time gathering, parties, and night clubs, etc.

Summer and Fall Hot New Fashions
Summer and Fall Hot New Fashions


When switching over to the not as conservative side there is a lot more things that are new out there. There are a lot of different types of slightly revealing dresses and shirts that are popular that are somewhat revealing but still classy at the same time. What I have noticed the most this summer is the high wasted shorts with short t shirts that show your belly button. This is one of the hottest looks walking at the beach, going to barbecue's, and pool parties. When it comes to the club scene I have noticed a lot of dresses with see through tops that so some cleavage but still covers the private areas of the body but still look very fashionable and beautiful. I have also been noticing high heels with gold silver and white spikes on them. Color wise I have been seeing a lot of solid white black and murine colors for dresses and skirts. Accessories wise there is just a lot of bracelets rings and watches at one time. In my opinion its almost overdone but it definitely get the males attention so if that's what you are looking for than that's my advice. In this category it's still hard to really tell what the real hottest fashion is but these are definitely some of the choices that are high up there.

New Fashion Eyewear Releases for Spring Time

Every year, spring and fall marks the release date of new fashion trends for the year are released by most fashion houses in the industry. Well, the industry for eyewear and sunwear are no different; I just spent several days in New York City viewing hundreds upon hundreds of new releases of eyeglasses and sunglasses. The trend for this year seems to be the larger and more eclectic designs. Larger and bolder plastics for both men and women are the focus for the year in question.
 New Fashion Eyewear Releases for Spring Time
 New Fashion Eyewear Releases for Spring Time


The most recent recession not only affected everyone's bottom line, but it also made the eyewear fashion houses redesign their styles that reflected the downturn in the economy. For the new ladies styles, plastic frames are still the industry standard for luxury but they are no longer embedded with glitz and bling. Fun and funky is now the focus of the ladies fashion eyewear industry and the vehicle they are using to convey that message is bolder and more vibrant colors. You will also see more frames in larger sizes. New sunglasses will have a flair for the late 1980's style with metal inlays on the frame and temple replacing the blingadge from before. Large and bulbous is the new name of the game

 New Fashion Eyewear Releases for Spring Time
 New Fashion Eyewear Releases for Spring Time

Fashion trends for men this year still remain much the same as last year. Bold plastic frames still remain at the top of the charts; chic geek, Clark Kent, chic nerd, Drew Carey, Weezer, retro, and old school are all the acceptable descriptive terms for this look that still dominates the mens eyewear designs for this year.

New luxury designers have arrived on the scene this year have made a big splash. Don't start pulling out your credit card just yet. These new designers incorporate precious metals such as solid gold, platinum, buffalo horn, and sterling silver as their materials of manufacturing choices; price points can start as little as a thousand dollars and go as high as four thousand dollars.

2015 May Be the Year to Try Out New Fashion Brands

If you have been paying attention to the US national spending trends on clothing since 2011 you will notice that there has been some interesting changes in how the US, along with the rest of the world, shops for clothing. According to the US Department of Labor Statistics the Average Annual expenditures on Apparel shopping had been declining steadily since the 2011 annual average of $1,740 to a low point in 2013 annual average of $1,604, but in mid-2014 US apparel spending bounced back to annual average of $1,706 and is expected to continue to increase. During those same years a rebound trend was noticed in US made clothing which resulted in a 6.2% increase in sales.

Along with that The American Apparel & Footwear Association (AAFA) President and CEO Juanita D. Duggan announced in January/2015, "apparel and footwear contributed a record $361 billion to the U.S. economy in 2013, a bigger contribution than new cars, alcohol, toys, or practically any other industry."

So what does all this mean exactly? Are we spending less but now have more clothes? Is the American clothing manufacturing industry back on top? Well not really, even with the record breaking increase 97% of all apparel sold in the US is still imported. What it does mean is that consumers are out there spending again and are buying more products. The recession mixed things up in all industries and as we continue to bounce back from it, more and more fashion trends get moved around in the mix. A new economy brings in new opportunities for new ideas, new brands and new designs to enter the picture.

2015 May Be the Year to Try Out New Fashion Brands
2015 May Be the Year to Try Out New Fashion Brands


But was this shifting in the fashion industry by accident or by design? Interestingly enough in early June/2015 during an agricultural forum held by the World Trade Organization the US accused China for the surging polyester content of wardrobes the world over as they claimed China has been stockpiling huge amounts of cotton for years which has led to "an increase in the use of polyester to the detriment of all cotton-producing countries."

Other accusations said were that China is paying out huge subsidies to its cotton sector, about $5.1 billion in the 2013-2014 growing season. Between these outlays and its stockpiling, China is causing cotton prices to plunge on the international market altogether.

But is that the only reason prices have fallen? Maybe not, as China also cut back on its cotton imports which left much more cotton for the rest of the world to purchase and they also improved their polyester's quality over the years thanks to declining oil prices, which would make polyester cheaper as China exports massive amounts of.

So what does this mean for the consumer? Well regardless of the country relations there is one thing that is evident, as clothing materials have gotten cheaper the quality for lesser known brands have gotten better. This has opened up the door for other international countries to sell their products to world consumers, such as the small up trend of the South American 'Butt-lift' jeans, which have found a market in Canada, Australia and certain parts of the US.
2015 May Be the Year to Try Out New Fashion Brands
2015 May Be the Year to Try Out New Fashion Brands


Another trend that has been seen is lesser known brands have benefitted from this quality increase which allows them to openly compete with bigger brands. Smaller brands also experienced a large growth in Google searches between mid-2014 and mid-2015 like; Cello Jeans (68% average search increase in 12 months), GJG Denim (31% average search increase in 12 months), Flying Monkey Jeans (86% average search increase in 12 months) and Silver Diva Jeans (24% average search increase in 12 months).

So what are you waiting for? Try a new bold or fierce brand today and open up your wardrobe to the new Fashion possibilities as 2015 promises to be the year of fashion trend changes.

Monday, July 27, 2015

Tips For Creating a New Fashion Brand

As a child, I was confident that I would be a rich and famous fashion designer when I grew up. If pink nail polish, and designer jeans were the prerequisite, I was surely on my way. Color blocking was not an option in those days. Black shoes were the only staple, so I knew it all. In my first meeting with the fashion design high school, I was quickly shut down because of my inability to sketch. "Well, you would need to know how to draw and sketch," the middle aged admissions counselor smirked. He then embarked on a fifteen minute lecture as to why my inability to do the latter would make fashion designing a rather formidable task. "Ouch!" My budding ambition, oversized ego, and teenaged self esteem, felt my pain in unison. "Imagine what skills I would need to become a lawyer," I rationalized to myself.
Tips For Creating a New Fashion Brand
Tips For Creating a New Fashion Brand


Fast forward to the world of design software, computers, outsourcing and the internet. I am sure that the inability to sketch wouldn't be frowned upon as such for fashion designing. It is never too early, or too late to develop your talent and innate ability as a fashion designer. Feel free to indulge in and create your new fashion brand if you are 12 or 55 years old.
Tips For Creating a New Fashion Brand
Tips For Creating a New Fashion Brand


Research your market. Who are you targeting?
Get inspiration from the key players in fashion.
Use Skype to set up business meetings. This cuts down on traveling costs.
Use social networks to interview people you know.
These interviews will give you ideas for present and future projects.
What can you contribute to make your fashion unique?
Add the wow factor that will make your designs stand out.
Brainstorm with friends and family to get as many ideas as you can.
Use friends and family for advertising your designs.
Wearing your design helps to get your brand out there.
"Where did you get that top?" This means a potential customer.
You will probably be on a budget, so utilize the internet for its low overhead to start out.
Weigh the advantages and disadvantages of online vs. offline.
Based on the above, choose the method that works best for your fashion brand.
Create a blog to help with your marketing efforts.
A professional website is a must have for your new business.

Tips For Creating a New Fashion Brand
Tips For Creating a New Fashion Brand


Once you have everything in order, go fast and hard promoting your new fashion brand. Good results will fuel your motivation, and inspire you to work harder.

How a New Fashion Company Was Able to Secure a Successful Launch

You're a new fashion company that just launched but find yourself lost in the middle of the massive sea of competition. What's your strategy for a successful launch? How do you intend on making your clothing line successful? Do you even have a viable fashion marketing plan that will serve as your blueprint, and not just a fashion marketing plan but one comprehensive enough to include a viable distribution and sales strategy? Even if you've developed a viable fashion marketing plan, what's your action plan for sustainability and ensure that your brand remains relevant in the fashion world and continues to grow and deepen its brand influence? The fashion industry is one of many complexities and without a thorough understanding of it, it's easy to get lost in the middle of that massive sea.
How a New Fashion Company Was Able to Secure a Successful Launch
How a New Fashion Company Was Able to Secure a Successful Launch


This case study below highlights a typical marketing strategy for introducing a new fashion brand with the objectives of increasing exposure, distribution, and demand.

Challenge

Launching a startup fashion brand in an already cluttered fashion industry

Objective

To successfully launch and uniquely position the new clothing line, create a distinct value proposition that drives sales, and deepen the distribution channels.

How a New Fashion Company Was Able to Secure a Successful Launch
How a New Fashion Company Was Able to Secure a Successful Launch


Solution

    Develop a comprehensive marketing plan to strategize the national launch.
    Develop a tradeshow marketing plan as part of the sales & retail placement strategy.
    Secure product placement, celebrity endorsements, and media placement. Media is the driving force for increasing exposure for your fashion brand
    Coordinate a series of high profile events & fashion shows as part of the branding outreach strategy.
    Form strategic partnerships with retailers for placement.

Make New Fashion With Bratz Games

The Bratz fashion world is not only about dressing up and doing makeover that will pass the present trend in fashion. More than that, the Bratz fashion world is also a haven for aspiring artists who want to explore new things and apply their creative imagination through dress design. While the basic fashion designing is based on some science that you need to consider before trying to make a dress masterpiece, the thinking or the fashion idea is unique to the person. Share your creative ideas and make new fashion with Bratz games. This is your first step to become a real fashion designer.

When it comes to design, you should know the basics about patterns, prints and plains. This will help you decide if you are doing right or you are bit overloaded with prints. It is important that you know this so you can play with colors, cuts and patterns easily. Another point is to find the perfect model to show off you designs to the fashion world. Finding the one qualified? Why not have the most fashionable and fabulous celebrities? The Bratz will work perfectly for you!

Make New Fashion With Bratz Games
Make New Fashion With Bratz Games


With the Bratz games, you can be the virtual fashion designer and apply all you know about fashion designing. Get the right patterns, find the stylish cut and design the dress to perfectly fit ones body structure. Jade, Yasmin, Cloe and Sasha will be excited to wear on your fashionable designs.

Start off the task by learning which color complements the other. Work out first with the tops. Most often the most simple cut and design becomes the most fashionable outfit. You do not need to overload with designs. Try a silk blouse with a bow. Pair it up with high-waisted pants. While keeping the outfit simple, like a contrast of white and black, you can have the outfit accentuated with wooden cuff detailed with gold plates. A classic pair of pumps in the color of gold will suit the ensemble for a more glamorous look. Keep the whole outfit simple, it will define itself from others.
Make New Fashion With Bratz Games
Make New Fashion With Bratz Games


Another good fashion example you can do with Bratz games is to do fashionable dresses. A silk dress with silk grosgrain ribbon detail can perfectly match your days outfit. This versatile piece of clothing can take you from office to a party. Match it with a patented belt and a pair of stiletto sandals.

Discover 2007's New Fashion Style

Every year around this time all the Glam and Style magazines are a buzz as to what the designers unveiled at "fashion week". 2007 seems to be no exception, as women everywhere want to know what fabrics, textures, colors and accessories are hot. Although spring has just begun, this article will discuss the new fashion styles already exploding on the scene.

With so many fashion designers out there, they don't always seem to agree on all the new fashion styles presented on the runway. One thing they do agree on is the "preppy/prissy look". To achieve this look, wear an Oxford shirt with either a tennis skirt (Yes! They are back in style) or a mini skirt (but not too MINI, so where as each step you take reveals what God gave you). If you really want to achieve this look, add a color coordinated tailored blazer. Topping the look off with a pair of strappy or chuncky sandals. For the more athletic look, wear a bright colored tank tee with a fresh pair of cool sneakers.

Discover 2007's New Fashion Style
Discover 2007's New Fashion Style


Another unanimous inclusion to this year's fashion style is embellishment. Done the wrong way and embellished clothing spells DISASTER. The way to avoid this is by finding monochromatic pieces. This meaning clothing with diamond studs, beads, etcetera with a single color. Favorites the designers love are silver, copper and bronze. Most popular are the blouses or dresses adorned with crystals, beads or even edgy studs that move freely and flow fashionably on the body. When you find a blouse or a dress that is simply "to die for", go for the total "glam look" by adding a pair of strappy or chunky high heels and a matching handbag.

Patent leather has resurfaced as another hot material. It's popping up on more than just accessories this season. You can find patent leather coats, skirts, purses and shoes. The "new patent leather" gives a boost of high gloss finish anywhere it presents itself. However, you must keep in mind to make sure to keep it simple when wearing this material, so not to have it clash with other textures that are also on the scene.

Discover 2007's New Fashion Style
Discover 2007's New Fashion Style


Finally, the finishing touch....accessories. Statement jewels are all the rave this season. Showing up on everyone who is anyone, from New York, NY to Milan. Bangles on one or both wrists will make any ensemble you put on, sizzle with pizazz! (Most designers recommend gold, it never goes out of style) If bangles aren't for you, you may feel more comfortable in a big bold necklace with matching earrings (something with spring colors that compliment what you are wearing). Embellished handbags are always a bonus.